Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results. Search engine optimization is about putting your site’s best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines. – Google Search Engine Optimization Starter Guide
There are 9 parts for good website SEO.
- Establish who you are, what you do, and what you sell/provide.
We provide guidance and ask tough questions to help you focus on what you and your website are about.
- Determine the target audience and pain points.
We guide you through a process to identify those who would benefit the most from what you have to offer.
- Create, refine, and prioritize a list of 100+ keywords and phrases.
We provide a 3 page checklist and walk you though discovering the best keywords for your content.
- Map the keywords to existing and future content.
We help you map your content keywords to your content.
- Plan content.
We provide guidance on scheduling content publication.
- Create solid content that is helpful.
We provide training on how to create solid helpful content.
- Publish content with SEO (On-page SEO).
We provide training on how to write online with SEO.
- Share your content (Off-page SEO).
SEO only works if there are off-site signals pointing to your website. So we provide training and guidance for Off-page SEO.
- Build your site and pages with Technical SEO.
Make your site so that visitors and search engines can quickly and easily find your content. Our 10 step Technical SEO process covers: URL structure, XML maps, Google Search Console, Google Analytics, Performance enhancements, Mobil responsiveness, Malware protection, and SSL.
The last step is typically what most people think of when they hear “SEO.” As you can see, it is just a part of a complete SEO project for a website. For more details, read about my SEO philosophy. I offer 3 options for accomplishing SEO with your site.
My SEO training is from Rebecca Gill, founder of Web Savvy Marketing.